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Privacy Policy

At Sweats of London Ltd, we want to give you the best possible shopping experience to ensure that you enjoy our garments today, tomorrow, and in the future. It is also our goal to be as open and transparent as possible with our customers about the personal data we collect, how it is used, and with whom it is shared.

We have updated our terms to let you know the changes to our Privacy Policy, effective 25.May.2018. These changes will reflect the increased transparency requirements of the EU General Data Protection Regulation (known as the ‘GDPR’).

We will always strive to provide you with clear and simple information about the personal data we collect and use and how we protect your personal data in our Privacy Policy. Our enhancements to the Privacy Policy will provide you with information about as follows:

  • your privacy rights and how to exercise them;
  • how we collect, use, share, and protect your personal data, and
  • the legal bases we rely on to process your personal data.

Who we are

Our website address is: https://sweatsoflondon.com

What personal data do we collect and why do we collect it

We collect from users and site visitors personal data, such as name, email address, and personal account preferences; transactional data, such as purchase information; and technical data, such as information about cookies, Wishlist data such as email address.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

We use a contact form plugin, where personal data is captured when someone submits a contact form. We keep contact form submissions for a short period for customer service purposes, and we do not use the information submitted through them for marketing purposes.


If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We collect analytics data. Many web hosting accounts and search engines collect anonymous analytics data. You can opt out of analytics tracking, via a link to their analytics provider’s privacy policy, if any.

Who do we share your data with?

The third-party providers with whom you share site data, including partners, cloud-based services, payment processors, and third-party service providers, this is to help deliver our services to you after 60 days when this information is deleted from our end once we are confident that the goods have been delivered and accepted. But it will remain on our accounting packages for at least 8 years for HMRC inspections and requirements. Examples of our partners who use their own privacy policies are Namecheap, Worldpay, Paypal, Evri, Royal Mail, Amazon, Visa, Mastercard, American Express, and eBay.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights do you have over your data?

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where do we send your data

Visitor comments may be checked through an automated spam detection service.

Our contact information

customerservice @sweatsoflondon.com

Additional information

We do not use our site for commercial purposes nor do we engage in more complex collection or processing of personal data.

How we protect your data

We include technical measures such as encryption; security measures such as SSL authentication; and measures such as staff training in data protection.

We have invested in a deluxe Malware scan, removal, and prevention. Plus, performance boost, Google blacklist monitoring & removal of threatening websites, Protection for unlimited pages within a single website, and proudly display our Trusted site seal.

What data breach procedures do we have in place?

When malware is detected and a cleanup request has been initiated, our 24/7 security experts will start the remediation process within 12 hours.

What third parties do we receive data from

We do not receive any information from third parties apart from information to do with payment declines from World Pay or PayPal.

What automated decision-making and/or profiling do we do with user data

This does not apply to our business module.

Industry regulatory disclosure requirements

This does not apply to our business module.